The JP-8: Barrel-Aged Imperial Stout brandmark and label design was created for Identity & Systems Design as a client-based project. Partnering with MSU Denver's School of Hospitality and Brewing Program to design a brandmark and label design that would accompany the JP-8: Barrel-Aged Imperial Stout special-release for the introduction of the Chris Thibodeau Memorial Veterans Endowment. Aiming to commemorate Chris' contributions to the community, the university, and student veterans, the brandmark pays tribute to Chris' military service. The label design further draws connections to Chris' legacy and impact on the community through a collage of symbolic images that touch on Chris' many points of influence in and around the MSU Denver and Denver craft brewing community.
